Salone del Mobile: chp…? at Palazzo Clerici, Milan

Make it chp…? – a chp…? jewelry and Make it LEO collaboration

 

 

April 14-19, Palazzo Clerici, Milan

 

 

Two things have been important for us at chp…? jewelry since our founding in the nineties: the people we work with and innovation. Jewelry designers, product designers, architects, fashion designers, graphic designers: we have invited anyone we thought was interesting in their field to try their hand at jewelry. Innovation came to us through these designers – their outlook on the themes we gave them, their unconventional ideas about jewelry itself, about wearing jewelry, about what jewelry actually could be, as well as the new techniques they used and the new materials that came with those techniques.

 

This year’s project, Make it chp…?, is the first to work the other way around: we handed the innovation to the designers and challenged them to take the next step, using it in their jewelry. The innovation is (a patent pending) software service called Make it LEO and the designers are Minale Maeda. The project is a chp…? project just the same – but with a twist.

 

The outcome of the project won’t be seen in our shop. It is not a product as such. You will only see what you will get when you order. You, as a person, where you are when you order and what the circumstances are at your location will determine what your product will look like. An orchid – that is the only thing you will know, but not the exact type or even a preview. You will get the data to 3D print* your orchid, that’s what you get.

 

But there is more, as Make it LEO is no ordinary software. Make it LEO stands for Make it Limited Edition Object – the designer determines, through Make it LEO, what can happen with the data; how many times he allows you to print from one file, how large an edition is, if you are allowed to scale the object or not – and this brings us back to what is important to chp…?: Designers. With Make it LEO they are in control of their designs, they decide, they call the shots. Innovation and designers, designers and innovation – a golden combination, as far as we are concerned.

 

Curious about what your orchid would look like? We thought so…

 

 

 

 

 

About Make it LEO

Make it LEO’s service wraps 3D printable digital designs so that designers and design brands feel comfortable selling or sharing them. Make it LEO preserves the design’s integrity when it is printed and lets the designer control the quantity of items that can be printed from each digital design wrapper. Design brands that use Make it LEO and sell digital files save on logistics and shipping costs and can allow designers to include a wide variety of designs without the large upfront investment that physical inventory requires. Check Make it LEO out at their website or follow them on Pinterest, twitter, Facebook, or Linkedin.

 

About Minale-Maeda

Studio Minale-Maeda was founded by Design Academy Eindhoven master graduates Kuniko Maeda (JP) and Mario Minale (I) in 2006 in Rotterdam, NL. Their work lies at the fault lines of the multiple, seemingly opposite, realities of a globalized, post-industrial world, like local and global, craftsmanship and technology, one-off and mass production, appearance and substance, utilitarian and eclectic, real and virtual. Their approach towards their projects is characterized by extensive research, meticulous attention to detail and materials and the intercultural perspective granted by their background. Their work is featured in international publications, exhibitions, galleries and museum collections. For more info visit the Minale-Maeda website.

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